When you have a Network and you want to play in it, you have to be granted an Identity by the network. And before you can do transactions with real money, you have to be approved based on legal and government regulations applicable in that jurisdiction.
But what name or identity to use? Is the profile that appears on LinkedIn or Facebook or TikTok or Youtube the real you? Or is it the appropriate traits and interests relevant to the members of those networks? Are these profiles ever the real you, or are they avatars of sorts that all represent you?
Just as a government grants passports to their citizens so they can be recognized in other countries, so too does a network grant its members legal identities allowing others to recognize them and do legal business with them. It also allows for paying taxes on earnings generated from any such business.
What should go on the passport? For many if not most networks as long as the legal aspects of transactions are satisfied, the actual name of the nodes are not so important, and users can choose any name they like. For instance on TikTik or Instaram or Twitter, you can choose any handle or username for your profile.
The new Internet will have users creating profiles across various networks catering to their various needs and interests, and each of these profiles will accrue value to the user in proportion to their activity on the network.
These usernames or profiles will become first class entities in the coming years as they accrue reputation and value, they become their own brands. And with Awake Coseller Networks, these avatars are full-fledged businesses on their own, using content and community to drive business across various networks on the Internet.
Consumers and businesses in the future will have to deal with a world where the real name of the customer is not as important as catering to their particular avatar within particular metaverses.