The quick way to get started with Awake, and to launch your own Social Market Network.
Introduction
An Awake Market Network represents the self-generative protocol of the free market, and it spreads on the Internet using economic incentives. The underlying technology perfectly tracks value attribution across all users of the Internet, across all platforms of the Internet, in real-time.
Awake turns anyone anywhere into an affiliate who gets paid for influence that leads up to a sale. Awake Market Networks can settle multi-party real-world transactions in t-zero time.
These properties fundamentally alter the cost dynamics of launching and scaling a business, now that anyone can be powered with a global digital marketing and digital sales force that gets paid with real-time commissions.
The trouble with marketing they say is that it only works half the time, and that one does not know which half. The story is far worse at 1% on average when told by e-commerce conversion rates. Despite how incredibly expensive it is to market B2C products and services with Facebook and Google ads, overall conversion rates remain abysmal. And so far the reason for this status quo is simply TINA: there is no alternative.
Costs aside, is there even the possibility of a more consistent way to drive sales? There is now. Awake Market Networks are able to identify the exact path of influence across the Internet that led to any specific sale.
This makes it possible to only pay for actual sales and specific influence, rather than ineffective marketing across various Internet platforms. This fundamentally alters the P&L of the business, immediately, as well as when it scales globally, turning it into a perpetual motion network, once it gets going.
Awake is monetizing this fundamental unwinding of platform arbitrage through an ecosystem of interconnected platforms, each an Awake Market Network. Awake is able to turn early stage investing into an AI-powered fintech-driven process of 0 to 1 to 100.
Vision
The Internet is increasingly moving too fast for most traditional businesses to cope. Moreover, fundamental disruption is happening across all verticals. Entire industries are being upended by technology startups. Notable examples such as Uber, AirBnB, and DoorDash are just the beginning.
Every industry across the world is falling, one by one by one.
Awake is helping create platforms for the future.
Through joint ventures, partnerships, and new companies, we’re helping to restore the balance between old-world capitalism, and the new and younger form of shared value co-created. Using AI and fintech, applying it to media and markets, we’re reshaping the future of all aspects of work, life, and play.
As a technology-enabled private equity firm, Awake intends to co-create 1M technology companies, and create 100M new jobs, over the next 10 years. In the process of doing this, Awake has created several foundational technology platforms for the future of markets, media, AI, and fintech, all servicing Disruption-as-a-Service.
Problem
Launching a technology startup today, in the verticals we’re focused on as described above, should be a simple process. Instead, each founding team must start from scratch in their race to find product-market fit. There is no standardized process, or more importantly, a technology cloud to accelerate this very large class of startups.
Solution
A rapid disruption process that is repeatable and that gets smarter and faster as it learns.
Disrupt by Awake
Depending on the specifics, Awake can help launch a reasonable MVP for a NewCo in 1-3 months for a few thousand dollars. This represents a cost breakdown that typically looks as follows:
Technology
Technology that starts out free-to-use templates and scales with your success. Cost of customization depends on the need, and with unlimited open access via APIs, only imagination is the limit.
Marketing
There may be some paid media required, and certainly curation and content marketing. Awake Markets are media-driven cash flow networks for retail, and so they're also marketing-first.
APIs
Awake Networks act as integration layers for organizations, allowing multi-channel business operations. All 3rd-party functionality is as priced by vendors and platforms (eg. Amazon Web Services, Stripe, Visa, MasterCard, Awake Money, Awake Market, Shopify, WordPress, etc).
Go To Market
The NewCo is launched quickly as a media company. The state-of-the-art MainCross cloud is recommended or WordPress, Quintype, Webflow, and others are also supported.
The NewCo integrates Shoptype as the ComFac, the modern FinTech/AI cloud that turns NewCo into an Awake Market Network. It also automatically gets Awake.me integration. The treasury and payments layer is powered by Awake Money.
NewCo brings on products and services via brands and sellers - in order to populate the catalog of available products and service offerings.
An initial marketing budget, an order of magnitude lower than what is needed today to create B2C brands, is deployed to recruiting content creators - industry experts, media companies, influencers, paid content, paid curators and creators, and others - to power digital marketing and community building.
NewCo uses various go-to-market platforms such as Brand Computer to manage the massively online autonomous marketing and sales force. Once the market network is kick-started using initial liquidity injection, Phase I is complete, and NewCo is ready to raise follow on seed capital.
Next step is seed capital and other CapFac via Awake Fund!
Strategic Partners
Global networks of Awake Venture Partners help drive distribution and sales around the world through network platforms and partners.
Engineering Partners
Available from around the world starting at $49/hour.
Agency Partners
Awake Certified Service Provider includes top agencies and media companies that can partner with your business for content marketing and brand building, starting at $29/hour.
Launch
Get started, email disrupt@awake.vc
