Video games have always been an integral part of modern life and and certainly an integral part of the Internet. More and more people are playing games today from casual to hardcore gamers. Games are bleeding into real life with tournaments and brand deals and all kinds of pop culture like NFTs and more.


People love keeping score when they're playing against AI but even more when they're playing against each other. Social games are naturally viral and form strong communities of players and teams.

Points can range from in-game-only points which do nothing anywhere else to points that can be used to purchase in-game items (so they're worth money) and also games where you earn straight rewards that can be redeemed for things or where you earn straight money.


Global competitions are now common around the world across a variety of gaming titles such as Fortnite and PUBG and many others. These franchises are often larger than many sports franchises and live streaming rights are getting more expensive each year.

E-sports and gaming are becoming mainstream everywhere and businesses should know what is popular amongst their customer base.


As people play different games across consoles and app-stores, their identity becomes important as a persistent character that develops experience and skills and potentially other material is collected across adventures.

Explicit support for portable avatars with persistent identities is a key part of the future of games.


A game is a new dimension of reality with time and space with places and things and a community that forms a strong fanbase around the culture of the game universe, the characters, the levels, the quests and challenges, team play and strategy, and also importantly around the economy of in-app and out-of-app items for trade.

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